TouchPoints

What is a TouchPoint?

A touchpoint is the interface of a business, a service or a brand with customers, non-customers, employees and other stakeholders before, during and after a transaction or purchase.

In TalentMap TouchPoint Marketing, recruitment touchpoints reflect the number times information about a specific job opening “touches” a prospective candidate. We confirm these touchpoints with data from page views, clicks and e-mail opens and by estimating the readers of direct mail and other offline media.

What's the difference between a touchpoint and an impression?

An impression is the act of displaying some type of banner/text advertisement on a Web page. If a Web page displays ten ads, this counts as ten impressions. The problem with impressions is that there is no way of knowing if the visitor actually viewed your banner/text ad. Generally, less than one percent of site visitors will click on a banner/text ad. A touchpoint occurs when your intended audience actually clicks, opens or views your advertisement.

What is a page view?

We count each time a user visits a single Web page as a page view. Page views are tracked by website monitoring applications that record traffic to websites. In TalentMap TouchPoint Marketing services, we include as page views the number of times your Web ad was presented to a user (Facebook, LinkedIn, etc.) and the number of times users viewed the landing pages associated with your job marketing campaign.

Why utilize a blended service like TouchPoint Marketing?

A blended service, one incorporating many marketing communication channels, increases the number of candidate touchpoints with both active and passive candidates. These channels include highly targeted Web advertising and direct marketing methods such as direct mail and e-mail marketing.

How is TalentMap TouchPoint Marketing able to guarantee a specific amount of page views?

Based on past campaign averages, we can guarantee a minimum amount of page views (including ad views). In the event that one of our campaigns does not perform as expected, we will extend the campaign until we achieve the minimum page views promised.

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Direct Mail

Why use Direct Mail?

No medium reaches a higher percentage of healthcare professionals who are likely to work for you. Job board postings reach less than 5% of healthcare professionals who live within 15 miles of your facility.

Direct mail delivers your message in an "uncluttered" environment. While it is true that each of us receives a significant amount of "junk mail," the amount of advertising we receive via direct mail is a fraction of the advertising received via broadcast, print and Web-based media.

No medium has a longer shelf life than direct mail. Unlike most other media whose shelf live is measured in minutes, direct mail has a shelf life of several weeks. Your message may also get "passed along" to other people, creating buzz and facilitating referrals.

Do you have samples I could see?

We'll be happy to send you actual samples. Please call Mike Gavio at (800) 777-3284 or e-mail your request to mgavio@davis.jobs.

Can you remove names of our own employees from your mailing list?

Yes. For an additional fee of $350, we will be happy to remove your employees from the mailing list. We will need a spreadsheet containing at least the name and ZIP Code of each employee. Full addresses are preferred for better accuracy.

Are the lists you provide home addresses?

In most cases, the lists are home addresses. We will inform you if more than 10% of the addresses are "business-type" addresses. For an additional $350, we can remove all "business-type" addresses.

Where do you obtain your nursing specialty lists from?

We use a proprietary third-party vendor that compiles lists from a combination of sources that include state licensure data, professional associations, market research and surveys.

How often are your nurse specialty lists updated?

A questionnaire is mailed to all licensed RNs every 6 months.

• Completing the form is optional (there are incentives for RNs to complete the form).
• Specialty information is self-reported by the licensed RN in the questionnaire.
• If an RN does not respond to any of the 3 questionnaires within 18 months. they are removed the specialty list.

Example of the list usage: Professional organizations use these lists in order to promote membership.

Can my agency provide you the creative?

Yes. We can provide your agency with specifications for the type of mailing you choose and for the associated Web landing page. No additional fee is required.

Can you combine mailing lists?

Yes. We can combine disciplines and specialties to create custom direct marketing lists for you. Please call Mike Gavio at (800) 777-3284 or e-mail your request to mgavio@davis.jobs.

What is included in your pricing? Are there any extra charges?

All copywriting, design, production and fulfillment (printing and postage) services are included. We also provide you with a Web landing page and response metrics.

Additional charges apply:

• To remove your employees from the mailing list ($350).
• For custom mailing pieces and packages (prices quoted).
• To create combined or custom mailing lists (prices quoted).

Do you provide any type of metrics?

Yes. When using our Web landing pages with their custom destination URLs, we will provide you with the number of page views/visitors, click-throughs to your employment site, and visitors who clicked on the "Apply" link.

Have other companies had success with Direct Mail?

We have had many repeat customers! We would be happy to provide references upon request. Please call Mike Gavio at (800) 777-3284 or e-mail your request to mgavio@davis.jobs.

What is the turnaround time for Direct Mail?

Our Web-based fulfillment process reduces delivery times to 5-10 business days.

Copywriting and design for your direct mail piece and landing page are typically completed within 2 business days.

Depending on the mailing list you have selected, your direct mail campaign is printed and mailed via First Class postage 3-5 business days after you approve our proofs.

How can I get counts that go beyond 99 miles?

Please call Mike Gavio at (800) 777-3284 or e-mail your request to mgavio@davis.jobs.

None of these lists meet my needs; do you have other lists?

We have access to additional marketing lists. These lists may require that we contact the list manager or provider to get counts. Please call Mike Gavio at (800) 777-3284 or e-mail your request to mgavio@davis.jobs.

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E-mail Marketing

Why use E-mail Marketing?

Successful search firms focus their sourcing efforts on individuals who are not actively looking for a job. These so-called passive job seekers constitute about 85% of the job market.

Experienced recruiters understand that just because someone isn't actively seeking a new job, it doesn't mean they wouldn't be interested in exploring their career options should a better opportunity arise.

Instead of waiting for candidates to find you, e-mail marketing delivers your message directly to the inbox of prospective candidates.

Our e-mail marketing service allows you to present your job opportunity to a highly-targeted audience for a fraction of the cost of search firms or other sourcing services.

Facebook Ads

Why use Facebook Ads?

With a growing population of users, Facebook is becoming the portal of choice for people who want to stay in touch with their friends. Facebook ads, which are similar to Google ads, allow you to present your job or career opportunities to a large number of passive candidates.

Facebook ads may be targeted by geography and by other demographics such as user interests. They are priced on the pay-per-click model, and there is no charge for ad impressions.

Even if users do not click on a single ad, you can use Facebook advertising to brand your company as an employer of choice.

Do we need to have a Facebook page to advertise?

No. While we encourage you to set up a presence on Facebook, advertising does not require that you have a Facebook page. We create a destination or landing Web page for your ad or we can send visitors direct to your Web site.

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Google AdWords

Why use Google AdWords?

Google AdWords is a cost-effective way to target both active and passive candidates. You can geo-target your audience and micro-target using keywords and phrases that relate to the specific occupation advertised.

Unlike most job board media, you pay only for ad performance. This is called the pay-per-click pricing model.

We charge a minimum fee to set up your ads, to create a landing page to gather metrics, and to manage your AdWords campaign. We will consult with you to set up the campaign duration and budget.

An AdWords campaign can be live in as little as 24 hours.

LinkedIn DirectAds

Why use LinkedIn Ads?

LinkedIn enables you to target advertisements to a U.S. audience of over 32,000,000 members or a worldwide audience of over 66,000,000 members. Advertisers can target by geography, industry, company size, job function and seniority. (LinkedIn also supports gender/age targeting, although employers are not likely to use these filters.)

LinkedIn allows advertisers to pay per click or to pay per impression. LinkedIn does not require long-term commitments, and you can stop your advertisements whenever you want.

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Contact Information

TalentMap.jobs is a service of Davis Advertising.

Davis Advertising, Inc.'s headquarters is located at One Bala Plaza, Suite 640, Bala Cynwyd, PA 19004. Phone: 800-777-3284.

For information about TalentMap.jobs, please contact:

Alex de Soto, adesoto@davis.jobs
Mike Gavio, mgavio@davis.jobs
Brad Petersen, bpetersen@davis.jobs
Chris Taylor: ctaylor@davis.jobs

About Us

Thank you for visiting TalentMap.jobs

TalentMap.jobs is a decision support tool that uses occupational data from a variety of sources to help human resource professionals  visualize the size and geography of their local workforce.  TalentMap.jobs provides census data by zip code including data on race and ethnicity. TalentMap.jobs also provides geo-targeted and micro-targeted sourcing options (e.g., direct mail, e-mail marketing and search engine marketing) that are customized by occupation and geography. Sourcing options include information on pricing, deadlines and fulfillment.

Armed with a factual understanding of the local talent pool, human resource professionals can select sourcing options that will enhance the effectiveness of their  recruitment marketing campaigns and reduce their overall recruitment marketing costs.

Once you have created your TalentMap.jobs, you can leverage your knowledge of the local employment marketplace to fine-tune your results.

TalentMap.jobs makes it convenient for human resource professionals to integrate geo-targeting and micro-targeting advertising techniques into their recruitment marketing strategy. Our service provides human resources professionals with the information they need to make a purchase decision:

• Real time workforce data including counts and cost estimates.
• Geo-targeted radius search with customization options.
• Reduced pricing and rapid turnaround on all advertising service.
• A wide range of sourcing options including direct mail, email marketing, search engine marketing, resume database marketing, print advertising and job boards.

Finally, we would like to encourage you to send us your comments on how we can improve TalentMap.jobs. Please send your comments to Chris Taylor, ctaylor@davis.jobs.

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TalentMap.jobs Privacy Policy

Overview
TalentMap.jobs respects the privacy of our users. TalentMap.jobs endeavors to provide users with a safe, secure user experience that respects the sensitivity and confidentiality of employment-related transactions and data.

Information collected by TalentMap.jobs

• TalentMap.jobs collects addressable data, including name, e-mail address, street address, zip code and telephone number, as well as other vendor information relative to mailing lists and additional vendor services.
• Visitors to TalentMap.jobs will be sent a small file containing a string of characters that identifies your browser. We use this information (cookies) to enhance site quality and to measure site performance. Users have the option via their browser to refuse these cookies. Please note that if a user does not accept cookies from TalentMap.jobs, some features within the site may not properly function.
• When you use TalentMap.jobs, our servers record information sent via your browser which may include Internet Protocol address, browser type, browser language, the date and time of your request, one or more cookies that may uniquely identify your browser and other industry-standard, non-addressable information commonly contained in commercially-available Web analytics applications.

Use of information collected by TalentMap.jobs

• TalentMap.jobs will not disclose your personal or confidential information to third parties, unless legally required.
• TalentMap.jobs performs a variety of analyses that incorporate user data. These analyses support a variety of site management and site improvement initiatives. These reports are not shared with third parties.
• Data collected via TalentMap.jobs is also used to create a variety of reports that contains anonymous, aggregated information about site visitors. These reports do not contain any addressable, identifiable information and are not linked to your personal information.
• TalentMap.jobs will use your contact information to provide information about the status of your account and to provide you with information (including promotional information) from third parties. Your personal, addressable information is not shared with third parties.

Data security

• TalentMap.jobs takes security measures to protect against unauthorized access to our site. These include internal reviews of our data collection, storage and processing practices. We restrict access to personal information to TalentMap.jobs employees, contractors and agents who need to know that information in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.
• Credit card transactions are managed via a third-party credit card transaction vendor. Credit card transactions are protected via the use the Secure Socket Layer protocol.
• TalentMap.jobs does not guarantee that unauthorized third parties will not be able to defeat our security measures. TalentMap.jobs is not responsible for the actions of third parties who have gained improper access to any part of the TalentMap.jobs application/database.

Changes to this policy

• Please be advised that TalentMap.jobs's privacy guidelines may change from time to time. TalentMap.jobs will post policy changes to this page. If TalentMap.jobs institutes significant changes, we will provide a more prominent notice, which may include e-mail notification.
• If you would like to comment on our privacy policy, please contact ctaylor@davis.jobs or TalentMap.jobs, c/o Davis Advertising, Inc., One Bala Plaza, Suite 640, Bala Cynwyd, PA 19004.

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TalentMap.jobs Terms of Service

TalentMap.jobs' terms of service are governed by and construed in accordance with the laws of the Commonwealth of Pennsylvania. If for any reason a court of competent jurisdiction finds any provision or portion of the Terms of Service to be unenforceable, the remainder of the Terms of Service will continue in full force and effect. These Terms of Service constitute the entire agreement between the parties with respect to the subject matter hereof and supersedes and replaces all prior or contemporaneous understandings or agreements, written or oral, regarding such subject matter. Any waiver of any provision of the Terms of Service will be effective only if in writing and signed by TalentMap.jobs.

TalentMap.jobs disclaims any responsibility for any actions taken as a result of the information displayed on any pages of this Web site. Your use of this Web site and all information, products and services made available through this Web site is at your own risk. You agree that TalentMap.jobs will not be liable for any special, indirect, incidental, consequential or punitive damages or any other damages whatsoever arising out of your use or inability to use this Web site or any other information, products or services provided by TalentMap.jobs, whether based on contractual, statutory, tort or other grounds. TalentMap.jobs makes no representations or warranties as to the accuracy of or any other aspect relating to those resources.

Changes to Terms of Service
TalentMap.jobs may modify or terminate services provided via TalentMap.jobs from time to time, for any reason, and without notice.

Control of Site Content
TalentMap.jobs controls the formatting, but not the actual information that is contained herein. Specific information and data is controlled by third parties over whom TalentMap.jobs does not have control.

The links furnished in this site will allow you to leave the TalentMap.jobs site. These linked sites are not under the control of TalentMap.jobs and TalentMap.jobs disclaims any responsibility for the content of such linked sites or any link(s) contained therein. TalentMap.jobs provides these links as a convenience to our users. Inclusion of any link does not constitute an endorsement by TalentMap.jobs.

Use of TalentMap.jobs
TalentMap.jobs is intended for clients of Davis Advertising, professional associations, and vendors in the publishing and list management industries.  Any other use of this service is strictly prohibited. If you would like to make commercial use of TalentMap.jobs, please contact us for information about service agreements.

Registration
Certain applications within TalentMap.jobs may require users to complete a registration form. When you register with TalentMap.jobs, you agree to provide truthful information about yourself or your company (as appropriate) and you will assume responsibility for maintaining the confidentiality of your username and password. You also agree that you will not transfer your access to this site (in any manner) to any third party.

Warranty
This Web site, which is owned and operated by Davis Advertising, Inc., is provided on an "as is" basis. Davis Advertising, Inc. makes no warranties, expressed or implied, as to the merchantability, fitness or a particular use or purpose, title, non-infringement, or any other warrant, condition, guarantee, or representation, whether verbal, in writing, or in electronic form, including, but not limited to, the accuracy or completeness of any information contained therein or provided by TalentMap.jobs.

Copyrights, Trademarks & Service Marks
All graphics, logos, page headers, buttons, icons, scripts, and service names are copyrights, trademarks or trade dress of Davis Advertising, Inc. Our trademarks and trade dress may not be used in connection with any product or service that is not Davis Advertising, Inc.'s, in any manner that is likely to cause confusion among customers, or in any manner that disparages or discredits Davis Advertising, Inc.

All content included on this site, such as text, graphics, logos, button icons, images, digital downloads, data compilations, and software, is the property of Davis Advertising, Inc. and is protected by United States of America and international copyright laws. The compilation of all content on this site is the exclusive property of Davis Advertising Inc. and is protected by United States of America and international copyright laws. All software used on this site is the property of Davis Advertising, Inc. and protected by United States of America and international copyright laws.

Davis Advertising, Inc.'s headquarters is located at: One Bala Plaza, Suite 640, Bala Cynwyd, PA 19004. Phone: 1-800-777-3284. E-mail: ctaylor@davis.jobs.

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