Richard Fappiano, Employment Manager at Doctors Community Hospital, was faced with the task of filling a Pharmacist opening at his suburban Washington, DC facility. He knew the recruitment market for qualified pharmacists was highly competitive as a result of the tremendous demand from the rapidly expanding drugstore chains. In addition, the opening was for full-time nights—not typically a number one choice of pharmacists. So this was going to prove to be a challenge.
Michelle Planten, recruiter for Diakon Lutheran Social Ministries, faces a daunting recruitment challenge every day. She supports Diakon's twelve senior living communities in their search for clinical professionals. Much of her focus is on rehabilitation experts, including Occupational Therapists, Physical Therapists and Speech-Language Therapists.
Social networking (LinkedIn - 85 million members, Twitter - 175 million users, Facebook - 500 million members) has the potential to transform the recruitment landscape.
From a marketing perspective, there is little doubt that most recruitment advertisements would benefit by the inclusion of salary information. Recruitment advertisements that include salary information consistently outperform recruitment communications that fail to do that.